Vanessa ReedNew York, NY
Vanessa Reed is excited to be joining New Music USA as President and CEO following just over a decade with PRS Foundation, the UK’s leading funder of new music and talent development. During her time at this specialist new music agency, Vanessa significantly increased support available to diverse music creators at critical stages in their careers and repositioned the Foundation as international advocate and go-to partner for major new music collaborations. Her leadership of strategy and outreach resulted in the launch of an array of transformational funding programmes including the Momentum Music Fund, Women Make Music, Musicians in Residence China and the New Music Biennial which help music creators of all backgrounds to realise their potential. More recently, she also founded, with European and Canadian partners, the award-winning international Keychange initiative which invests in female talent and raises awareness of the gender gap in music.
Vanessa has supported the music sector in a range of voluntary roles including as Board member of the Royal Liverpool Philharmonic where she Chaired the organisation’s diversity group, as Chair of Sound UK Arts and as Board member of Protein Dance. Before joining PRS Foundation, Vanessa worked in various funding, arts and music development roles in Amsterdam, Brussels and London. She began her career in the late 90s at the British Music Information Centre which, like the American Music Centre and Meet the Composer, merged with other UK organisations to form a joint service organisation for new music.
The quality and impact of Vanessa’s work has been recognised through a number of national and international awards. In 2016 Vanessa won the music category in the Hospital Club’s 100 Awards for UK creative industry influencers. In 2017 Vanessa was awarded a Fellowship by Leeds College of Music and accepted Music Week’s Outstanding Contribution to Charity Award on behalf of the Foundation’s team and Board. In 2018, Vanessa was recognised on the BBC Radio 4 Woman’s Hour Power List 2018 as the 3rd most influential woman in the music industry after Beyoncé and Taylor Swift. She also accepted awards for Keychange at Classical Next (2019) and at Sim Sao Paulo (2018).
Vanessa is passionate about all kinds of new music and loves making a difference by connecting people and ideas. Get in touch and follow her work on twitter and Instagram here: @iamvanessareed
We recognize that there’s no turning back to where we were. Instead we can channel this momentum toward a re-set that enables New Music USA and everyone in our community...
Our new CEO & President Vanessa Reed shares the reasons why she joined New Music USA. She writes, "I’ve crossed the pond because I believe passionately in New Music USA’s...